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It’s George Alexander Louis, HRH Prince George of Cambridge & Séraphine Maternity Dress for Trip to Bucklebury

It is another busy day for the William Kate and their newborn baby. Before we get to the day’s activities, we want to share the baby’s name, it was released this afternoon.

Screen Shot 2013-07-24 at 1.31.29 PM

Clarence House Twitter Feed

Clarence House Twitter Feed

Quick notes on the significance of the names:

  • King George VI (1936-1952) was the most recent monarch with the name, it is also the name of England’s patron saint
  • Alexandra is one of the Queen’s middle names
  • Louis is after Lord Louis Mountbatten, Prince Philip’s uncle, someone Prince Charles was very, very fond of & it is also William’s fourth name (William Arthur Philip Louis)

Prince George met his great-grandmother today when Queen Elizabeth paid a visit to Kensington Palace.

Mirrorpix / Splash News

Mirrorpix / Splash News

Prince Harry also stopped in to meet his new nephew, and then the Duke and Duchess headed to Bucklebury with the newest royal.  They are going to be staying with Kate’s parents at the family’s home.

There are photos of Kate and William leaving the Palace, but I am not licensed to use them, the best can probably be seen here in the Daily Mail’s story.

Kate wore a dress by the British maternity brand Séraphine.



She chose the Short Sleeve Knot Front Dress in Lavender. The dress is rayon with a touch of elastene for stretch. Séraphine’s description:

The lavender floral print follows on from this season’s penchant for bold designs in a purple palette making it trouble free to work the aesthetic. Deep V-neckline enhances your new cleavage and provides easy breastfeeding access post birth.

You can better see the print design in these pictures.



The frock retails at $85 in the US, £50 in the UK.

Kate was also wearing the Givenchy sunglasses we have seen previously.

Givenchy SGV 773

Givenchy SGV 773

They are available at the Zappos US site ($375).

Kate’s hair was up in a very simple ponytail; she looked happy and relaxed. The dress is a pretty design and seems ideal for a casual day in the car and at her parents.


I wanted to address some of the emailed/tweeted questions regarding the Prince’s blankets. While this will not become What Prince Cambridge Wore, this is simply the fastest & easiest way for me to respond. (I am beyond buried in work at my ‘real job’.)

The white blanket used when the baby was brought out to meet the media is the Superfine Merino Wool Christening Shawl by G.H.Hurt and Son. More from Roya Nikkah of the Sunday Telegraph.

Roya Nikkah Twitter Feed

Roya Nikkah Twitter Feed

This is a classic British brand, products are made in the company’s Nottingham factory.

G.H. Hurt & Sons

G.H. Hurt & Sons

The company’s understated response to its sudden increase in popularity was appealing.

Due to a well publicised event demand for this item has increased. Lead times may be slightly longer with this beautiful shawl, but we are doing our very best to deliver to time

The other blanket used is from the Aden and Anais Jungle Jam set of cotton muslin swaddles. (The baby’s was the design on the very far left.)

Aden & Anais

Aden & Anais

And the car seat was a Britax B Safe.


In terms of what’s next for the new family:

  • The Duke and Duchess are expected to stay with Kate’s family in Bucklebury for some time, William has just started his two weeks of paternity leave. The Queen has invited them all to Balmoral (including Kate’s parents) but it isn’t known yet if anyone will accept the invitation.
  • A Kensington Palace spokesperson has said “This is now private and quiet time for them to get to know their son.”
  • There is word we may see a more formally organized photocall for the Prince in about two weeks, obviously I will update when we have more details.
  • The christening could take place within the next 90 days. Prince George will wear a replica of the Honiton lace robe used since 1841 for royal babies. The original was made for Queen Victoria’s oldest daughter, but after 30 christenings over the years it became too fragile for use and a copy was made in 2008. Many think the christening will take place after the Queen and Prince Philip return from Balmoral.


A quick note on charitable endeavors. Yesterday we mentioned that William and Kate requested that anyone thinking about sending a gift instead make a donation to the Imperial College Healthcare Charity. It reminded me to mention we are approaching the last month of our Baby Cambridge Fundraiser, with all donations going to EACH (East Anglia’s Children’s Hospices), one of Kate’s patronages.

EACH Baby Cambridge Fundraiser

EACH Baby Cambridge Fundraiser

Your generosity has helped us generate $5819+ in donations, many, many thanks to everyone who has donated!  We are getting very close to our goal but still have a ways to go. Every little bit helps, if you are able to donate even $2, click here to visit our Just Giving page.

Finally, there is a program airing tomorrow night about something we’re familiar with, often called the Kate effect. “Kate’s Baby Bounce” airs on ITV’s ‘Tonight’ program at 7:30pm BST, it is hosted by Laura Kuenssberg, the network’s business editor. The show will look at how the Kate effect could impact the British baby industry, and also looks at Kate’s popularity in the US. And…. it’s possible someone you’re familiar with could be part of the broadcast….as well as a few Kate fashion fans from the Michigan area. (I know, I’m a terrible tease.)

For all of our friends who can see ITV, that is Thursday night at 7:30pm on the Tonight program. For those of us unable to see the show we will effort a link to online viewing or You Tube or whatnot.


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Friday 20th of September 2013

Love Kate's "leaving hospital dress". Just right.

Jamie @ A Chandelier Life

Saturday 27th of July 2013

Just found your site, LOVE IT! I love Kate's sense of style and easy confidence and beauty. Can't wait to follow.


Friday 26th of July 2013

I actually think that's a Bugaboo car seat. She supposedly bought a Bugaboo stroller and if you look at Bugaboo car seat on their site, it looks just the same. The back of the Prince's car seat appears to have a blue triangle and so does the Bugaboo one.

Emilyrose Schiller

Friday 26th of July 2013

Dear "What Kate Wore" Blog + Readers:

You are going to love this, I posted my photos and thoughts from the Lindo Wing as I was there! :)

"Rose Knows" Link: or "The Birth of the Royal Prince."

Blessings, Emilyrose Schiller


Thursday 25th of July 2013

I just love the blanket company's response! It's a subtle acknowledgement to the event, while also letting people know that it will take a while to fulfill orders.