Skip to Content

The Duchess in Beulah London for Mental Health Awareness Week Kickoff

The Duchess wore Beulah London for a special Mental Health Minute broadcast today across the UK. 

For the kickoff of Mental Health Awareness Week, a PSA featuring the Duke, Duchess, and several celebrities was released. The spot was played on every radio station in the UK at 10:59 am today. A video version of the 60-second PSA was also released.  

Below, you see some of those participating in the spot, including professional boxer Anthony Joshua, singer-songwriter Dua Lipa, and football striker Harry Kane. 

During his portion, Prince William says, “We’re all connected. And sometimes just talking about how you’re feeling can make a big difference. So right now, let’s join together across the UK and reach out to someone.”

While the Duchess says, “If you’re struggling, it’s important to talk about it. Or if someone you know is acting differently, it’s OK to ask how they are. Use this moment to send a message.”

The theme for this year’s Mental Health Awareness Week is kindness. 

The week has been hosted by the Mental Health Foundation for the past 20 years, and the theme was selected in direct response to the coronavirus outbreak. The campaign will “celebrate the thousands of acts of kindness that are so important to our mental health, particularly during times of stress.”  Statistics underscore the impact kindness can have.

Today’s message coincides with the launch of a new social media effort that Heads Together and Instagram have partnered on, the ‘Heads Together Wellbeing Guides.’ The guides are part of a new global mental health initiative from the social media platform in response to the potential mental health effects of the pandemic. The first-ever Instagram Guides will be released this afternoon and they center on three themes: a Guide to Talking, A Guide to Self-Care, and a Guide to Kindness. 

Now for our look at what Kate wore in the PSA. 

It looks like the Duchess wore the Beulah London Calla Rose Dress, with thanks to Katie’s Royal Love on Twitter for the fab ID.

The dress is 100% silk crepe de Chine with a point collar done in cotton broderie anglaise. The floral print is inspired by heritage Indian textiles; the piece features a shirt dress silhouette with concealed front placket, A-line skirt, and slender back tie.

Additionally, the design showcases balloon sleeves with elongated cuffs and self-covered buttons. The dress is available at Matches Fashion (originally $568, now $340), at Beulah London (£550, about $670 at today’s exchange rates) and at Halsbrook ($825).

The Calla is also offered in a soft cornflower blue ($397 on sale at Matches Fashion, £550 at Beulah London). 

You can better see the embroidered collar detail on the blue dress.

Beulah continues to invest 10% of profits into projects that support vulnerable women, something they have done since their inception. 

The Duchess brought back her Patrick Mavros Ocean Tides Milky Quartz earrings, shown below as worn on other occasions.


I thought it would be fun to share a couple of quick fashion flashbacks today. The first is from eight years ago today when the Queen’s Sovereigns’ Luncheon celebrating the Jubilee was held at Windsor Castle.

The couple with Prince Albert and Princess Charlene of Monaco. Kate Middleton Princess Charlene Pink Alice Emilia Wickstead dress

The Duchess was in a pink Emilia Wickstead dress that was a version of the ‘Alice’ style, showcasing a fitted bodice, long sleeves, inset waistband, and a full, pleated skirt. The off-center closure on the bodice used snaps as well as hooks/eyes.

Kate carried her Prada clutch paired with Prada pumps.

Kate repeated the dress at a May 2012 garden party at Buckingham Palace. 

And just a year ago tomorrow, photos were released of the Duchess with Prince William, Prince George, Princess Charlotte, and Prince Louis as they tried out the Back to Nature Garden at the Chelsea Flower Show.   

Kate wore a floral print dress from & Other Stories called the Floral Ruffled Maxi Dress ($119, long since sold out).

The fabric showcased a small floral print and the dress had a relaxed silhouette with long sleeves, front pockets, mandarin collar, waist belt, and ruffled tier at the hem.

This year’s Royal Chelsea Flower Show is virtual; on social media today, the Palace released a letter from HM supporting the event.

Today is Members Day, so if you are not a member the show isn’t yet live online, but it will be tomorrow

Is anyone feeling like a post might be in order featuring all of Kate’s Chelsea Flower Show looks? At this point, I think bright and cheery topics can provide a boost (at least writing about them does for yours truly); if that holds any appeal, let me know and I will make it happen tomorrow or Wednesday!   


Pin It

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Wednesday 20th of May 2020

Just looking at both the dresses again - why couldn't the collars have been the main colour instead of white? That could have been interesting - and made the pale blue one look less like a nightie.....


Wednesday 20th of May 2020

A definite 'no' to the dress. Something jars, perhaps the too white collar. The pattern is so busy but looks mostly red - maybe the collar should have been ivory rather than white? Like the lace on the sleeves - that is slightly off-white.

We only see the one picture of Catherine and it is a bit unflattering so, again, I do not think the dress was a good choice. I agree with some of the other comments that it is somehow ageing on Catherine. With all her other sharper lockdown looks I had rather hoped the phase for the fussy, flowery, too long dresses had passed. I still maintain that the Duchess looks so much better in more tailored dresses.

One lives in hope.


Wednesday 20th of May 2020

Personally, I like everything the Duchess wears that is by Beulah, because they make such gorgeous dresses. I also love these deliberately vintage looks, like the Alessandra Rich dresses she’s been wearing (the blue polka dot Alessandra Rich dress she wore in Prince Charles’ birthday photos, the Ared-and-white dress she wore on the Christmas cooking special, and even the green dress worn on her Ireland tour). I think these dresses, including this one by Beulah, are playful, fun and edgy, with really sharp, dramatic details, like the pointed collar, cuffs, and gorgeous, vivid prints. I don’t find them dowdy at all, and they are definitely a high-fashion upgrade to her dull, endless LK Bennett shirt dresses.


Thursday 21st of May 2020

I agree that this style of dress is not dowdy at all. It is in fact very fashionable right now, but I also think the dresses will wear well when she repeats them. In anticipation of this spring and summer I purchased a few dresses in this sort of style - longer floral prints with a few interesting details. I'll hopefully have a place to wear them other than the grocery!


Wednesday 20th of May 2020

I sometimes think Kate is one step ahead of the pack when some of us find some dresses hard to accept, she keeps pushing the style envelope it might be tempting to slot her into. It's interesting how she can encompass sleek tailoring or some gentle boho chic, and carry off both with aplomb. I like having my style notions challenged.


Tuesday 19th of May 2020

I like Kate, I think she has been one of the most beautiful bride I’ve ever seen. I must say though that in the past few years her wardrobe has become old fashioned, her shoes a bit boring . With her great body and economic possibilities she could be very glamorous, remaining faithful to her demure style.


Tuesday 19th of May 2020

I think we would all love to see a look back at the CFS outfits. What a treat that would be!

This site uses Akismet to reduce spam. Learn how your comment data is processed.